Small press publishers: What makes the difference between an item that will get news coverage, previews, and interviews and what doesn't? A lot of publishers have no idea what to submit to the press, how to submit it, and why they are being overlooked for coverage. Comics journalist Rik Offenberger (First Comics News, Archie Comics) moderates this panel on what it takes to get coverage, with the comic journalists themselves telling you what they are looking for. Panelists include Albert Ching (Comic Book Resources), Alex Raymond (Hollywood Gone Geek), Chris Thompson (Pop Culture Hound, Bleeding Cool), Francis Sky (First Comics News, Massacre Twins), Glenn Hauman (Comic Mix), Heidi MacDonald (The Beat), J. C. Vaughn (Gemstone Publishing), Jez Ibelle (First Comics News), Josh Waldrop (Red Gorilla), Tanya Tate (First Comics News, JustaLottaTanya), and Tim Chizmar (Fangoria, First Comics News). Independent comic creators Holly Golightly (Broadsword Comics), Josh Henaman (Bigfoot), and Michael Kingston (Headlock Comics) will explain what worked for them and what to avoid when looking for press coverage.