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Friday, July 22 • 10:30am - 12:00pm
Comic Book Law School 202: Numbers

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While almost every creator will tell you their greatest joy is in their acts of creation, none will argue that equally (or perhaps more) important is earning a living from their efforts. But commercializing creative works is fraught with peril unless you're prepared. This second stage of the case study focusing on (fictional) author Fitzgerald Scott will concentrate on Scott's efforts to commercialize his critically acclaimed new work, "Shylock Homer: The Sirens of the Baskervilles." Noted attorney Michael Lovitz, author of the acclaimed The Trademark and Copyright Book comic book, and IP and entertainment attorneys David Branfman and Terri Lubaroff present an interactive seminar tackling a group of more advanced issues facing creators (and the businesses that they work with) when marketing their properties and creative ideas, including: licenses and transfers of rights; key things to know when Hollywood comes knocking; publishing, manufacturing, merchandising, and distribution agreements; understanding key terms in contracts, assignments, and licenses; and (and time permitting) how Mrs. Fitzgerald Scott spouse may affect his contracts and licenses. Please note: The Comic Book Law School seminars are designed to provide relevant information and insights to practicing attorneys, as well as practical tips to creators and other professionals who may wish to attend. [This program is approved for 1.5 credits of California MCLE.]

Friday July 22, 2016 10:30am - 12:00pm PDT
Room 30CDE