The one thing that every convention has in common, no matter how different their industries, is the kinds of promotional items being given out at each booth. Each company tries to make the best or most relevant items to promote their business. Everyone wants to have the right kind of promotional items that will resonate with their customers and influence them to purchase their brand or service. The War Machine Marketing panel is about finding out which items have worked in the past, which items haven't, which have been surprising, and which have been revolutionary. This panel is for exhibitors, new businesses, and customers alike, because each perspective is important.