Words are important. But how are they made? Claudia Christian (Wolf's Empire), Gini Koch (The Alien Series), Seanan McGuire (the October Daye and InCryptid series), Brandon Mull (Five Kingdom's Series), Scott Sigler (The Generations Trilogy), and Jon Skovron (Hope & Red) discuss how they set the stage for their stories and explore the dos and don'ts of building a living, breathing world for their characters in a panel moderated by Cindy Pon (Serpentine).