Comic-Con 2016

Comic-Con offers students of popular culture an amazing venue to study how culture is marketed to and practiced by its fans. Robin Holloway (Wake Forest University), Thaddeus Kimm (Wittenberg University), Alexandra Jenkins (Texas A&M University-Texarkana), Jodie McKaughan (Radford University), Joan Miller (University of Southern California, Annenberg), Morgan Mitchell (Wittenberg University), Glen Stamp (Ball State University), Alix Watson (Ball State University), and Stephanie Webb (University of Denver) present initial findings from a week-long ethnographic field study of the intersection of fan practice at the nexus of cultural marketing and fan culture that is Comic-Con 2016. Matthew J. Smith (Wittenberg University) moderates.