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Saturday, July 23 • 5:00pm - 6:00pm
I'm in the Nerd Business

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How do you create and sustain a business that caters to the geek lifestyle without exploiting the very people to whom you provide services? Entrepreneurs whose businesses cater to a predominantly nerdy or geeky clientele will discuss how these businesses started, how they sustain their service to their clients and compete with big conglomerates looking to capitalize on the geek marketplace, and how they sell goods and market services to a community seeking authenticity, without falling into the trap of pandering or gimmicks. Panelists include Matthew Arevalo (Loot Crate), Janelle Badali (Badali Jewelry), and David Nett (Nerdstrong Gym). Moderated by Brian Ward (The Arkham Sessions, Shout! Factory).

Saturday July 23, 2016 5:00pm - 6:00pm PDT
Pacific 24, North Tower, Marriott Marquis & Marina